Take a few pages from Rep. Alan Grayson's book. Say something that grabs people. Say something that is heartfelt. And, have a sense of humor. That line about banning bacon is rich!
Please stop of believing you can beat McDonnell by bashing him endlessly with a 20-year-old thesis. It isn't enough!
If you can't think of anything else to use, maybe you should pay Grayson's way up here to campaign for you.