On top of that, a lot of Americans now hate the federal government and they aren't so happy with whoever seems to be in charge of Team Elephant, either. Yes, Trump is good at appealing to the passions that fuels those grievances. Plus, there's another angle to consider.
Those stories about polls and ads work together to boost us into buying their crafted in-house truths. They also help to promulgate a sense that today's editors and news directors and adverting executives have as much influence on society as their predecessors did.
But my take on this scam-in-progress is that the advertising world is desperate to reverse a dangerous trend. Every day more people can tell the advertising industry just isn't producing such predictably profitable results. Ask Jeb Bush how well the fortune that's been spent in advertising on his behalf has boosted his campaign this year. He's not the only candidate whose ads are not delivering. And, who hasn't noticed that today's press-release-driven news business has lost its charm on consumers? In well appointed board rooms, both entities' fear of the potential of social media has to be escalating.