The way it worked was that I bought the hour from WTVR and then brokered the 30- and 60-second time slots I sold for advertising. But the merchants I tied to sell that commercial time to mostly wouldn't believe a topical talk-show could be successful without a clearly right-wing, or left-wing, host dominating it.
My thinking was that it was more interesting if the host was more a provocateur than a partisan. But the potential clients would tell me that while they liked the show, they still thought most listeners would prefer a different kind of show. Some of them didn't see the need for the live audience in a restaurant; they told me the public would rather to hear a know-it-all insulting callers on the telephone.
In retrospect, they were probably right, but that wasn't what I wanted to do.
While it lasted, doing the SLANT Forum show live -- with an opinionated audience on hand -- was great fun. Katey, my daughter, was in on it as a regular commentator. The programs were staged at Coffee & Co. in Carytown and World Cup on Robinson St. I still have tapes of them.
SLANT FORUM: TALK ABOUT A GREAT IDEA: 'INFORMATION PARTY' REDISCOVERS LOST ART OF CONVERSATION
This is the MTV generation, right? Generation X. Raised on "The Brady Bunch." Life reduced to sound bite. Conversation is as old-fashioned as doctors' house calls and the milkman delivering a pint of cream to your door. Everybody knows that nobody talks anymore.
Then what are the 30 or so patrons of The Bidder's Suite on West Grace Street, many in their early 20s, doing here on a Monday night with the music turned down?
As it turns out, they've paid a 99-cent cover charge for the sole purpose of doing what everyone says people just don't do anymore -- having a conversation. Welcome to the Slant Forum, billed as an "Information Party."
At the microphone is F.T. "Terry" Rea, publisher of Slant, one of the city's longest-running alternative publications. Some of the topics are straight out of the headlines -- date rape, gun control, gays in the military. Others take a lighter look at popular culture.
Rea says the idea came to him late at night. He jotted down a few notes. "When the idea hit me, I got very excited. The next day I looked at my notes. I was still excited."
That being his acid test for ideas conceived in the dead of night. He contacted his friends at The Bidder's Suite, a coffee house/restaurant/ bar on West Grace Street. The restaurant was closed on Monday nights. How about opening it up for weekly discussion nights? Rea would charge the 99-cent cover, the restaurant would serve its usual menu of sandwiches, appetizers, coffee and drinks.
"I'm from the `60s generation," says Linda Beales, who owns the restaurant with her son, Jame-Paul Owens. Ms. Beales says she'd like the place to capture the atmosphere of coffeehouses that flourished around the country in the `60s.
The Bidder's Suite already features poetry readings and acoustic guitars. So why not discussions? Rea and The Bidder's Suite vow to hold the discussion nights each Monday as long as interest is sufficient.
A little after 8 p.m., Rea gets the evening under way with a trivia contest and the first of three pre-set discussion topics. If you've followed Slant magazine's iconoclastic take on Richmond life but never met Rea, you expect the 45-year-old to look sort of funky, with long hair, perhaps, a full beard, and a T-shirt with some anti-establishment slogan.
Instead, Rea appears with short hair, button-down shirt and a striped sweater. He looks more like a schoolteacher than a rebel. And that's exactly his function in these discussions. He's like a teacher -- one of those cool ones who lets the kids express themselves without fear of reprisal.
Except it's better than a classroom here, according to patron Paul Hudert, a student at VCU. "You get to voice your opinion. It's more personal."
Hudert's friend, Lisa Clayton, says she prefers the give and take of the discussion over simply absorbing facts from the media. "The media give you one opinion. They tell me the same thing over and over." The first subject Rea has selected for the evening is "anti-classics," meaning those aspects of popular culture that seem prevalent today but are destined for history's dustbin with the likes of the Hula Hoop and Pet Rocks.
The discussion starts promisingly, but soon degenerates into a personal listing by patrons of likes and dislikes. Smoking is on the way out, one patron declares. Anti-smokers are on the way out, says another. When the subject runs out of steam, Rea declares a short recess, then returns with a discussion about what Bill Clinton should do with Saddam Hussein.
What follows is a literate, informed debate with opinion ranging from lay off the Iraqis to finish the job that George Bush started. Gregory Maitland, who has served in the Army and is now a cook at The Bidder's Suite, was working the night the first forum was held in December. He was so intrigued by the discussion that he requested Monday nights off and has returned every week to participate.
Maitland says he comes "not just to state my opinions, but to hear others." He believes, "We're in a new age, from `This is what I think and that's all that matters' to `What's your opinion?'"
Many of the participants are regulars, but new faces have been appearing each week, Rea says.
VCU students Amy McGahan and Hugh Apple dropped in after seeing a Slant ad posted in another restaurant.
Ms. McGahan says, "The thought of people coming together and talking seemed really cool. It's encouraging. You get so tired of watching TV and going to the movies."
Though the crowd leaned toward students in their early 20s, the mix is not limited by age. Gayle Carson, who returned to college after leaving 20 years ago, says, "I'm one of those people who like to voice an opinion.
"Even though we've had some intense discussions, it's never gotten to the point that it's beyond polite conversation."