High on the Hog ... not!

What exactly is STYLE Weekly's semi-mysterious, half-page advertisement trying to say?
(click to enlarge)

While STYLE Weekly has deliberately tried to create the impression that its pork and music event in Libby Hill Park on Saturday is a reanimation of the old High on the Hog tradition, in truth, it is not connected to that 30-year legacy at all.

Hey, it would have been easy enough for the promoters of what they are calling “Hogtober” to have put together an afternoon pork and music fest in the park, without trying to make it seem like it's an extension of the original HOTH effort.

Moreover, I have it on good authority that STYLE representatives told High on the Hog’s originators -- a small group of guys who live(d) adjacent to the park -- that there would be no attempt made by STYLE to create the impression there is a connection between the 30 years of HOTH parties (1977-2006) and the magazine’s new promotion.

Then, with its ads -- both art-wise and copy-wise -- STYLE has done exactly what it said it would not do. For example, check out the ad above that appeared in STYLE's Aug. 31 issue. Another display ad in STYLE (Sept. 7) announced: THE HOG WILL RISE AGAIN.

To me, this sort of weaseling deserves to have a penalty flag thrown its way for “illegal piggybacking.”

*

For some authentic HOTH history go here and here.